STEM CORNWALL BRANDING
STEM Cornwall is a project funded by the Cornwall Council, to channel investment and opportunity into the sphere of young people in Cornwall, allowing them to consider STEM career options in the future. Although STEM Cornwall is for young people, often the target audience of the material are the teachers and parents that receive mailings and can facilitate attendance to events such as code clubs and Lego competitions for young people.
The scope of the brief was to create a fully comprehensive brand identity including a social media focussed suite of assets. A lot of the inspiration for this route was taken from an online talk I attended given by Cathy Olmedillas, the founder of Anorak magazine. She had developed the magazine as an antidote the deluge of plastic heavy, overly-gendered magazine material aimed at Children below the age of 10. Her focus has been to commission illustrators and allow them to incorporate details that could be revisited again and again, allowing the readers to find something new each time they viewed the material.
This led to the creation of a vector illustrated super lab, which nods to the robot hand from Terminator 2, the heavily detailed labs from Isle of Dogs and that classic Bowie face make-up.
